Digital Marketing solutions curated for Banks through UniServe™ NXT

This global leader in consumer finance with more than 118 million satisfied customers, entered into a joint venture with a leading local Indian Bank to provide customized financial services.

Challenges faced:

  • E-mail penetration was very low at 18% of the total subscriber base
  • Scope to increase revenue generated from third party advertisements
  • Most of the messages were through mass marketing offers
  • Multiple channels and multiple applications were being used to send out communications
  • Third party vendor was involved in printing of customer thereby leaving very little scope for sending personalized communication

Solution at work:

  • Customized messages based on the user’s registration on the online portal of the service provider. Display benefits accrued on value added services like cash back, processing fee reversal, bonus reward points on booking Flexipay, website offer (paying bill online), and M-shop offers (paying bills using mobile)
  • Secured communication through e-mail with enhanced password protection, digital signatures, and encryption capabilities
  • Corporate statements to corporate program managers (responsible for payment), which provide a consolidated summary of all the cards issued within a corporate.

Business value delivered:

  • Rise in e-mail penetration from 18% to almost 50%
  • Third party advertisements lead to 300% increase in revenue
  • Eliminated the need to outsource printing activity and introduced continuous color printing on AFP printers that enabled personalization and also reduced costs
  • Enhanced customer experience – the outcome of personalized, clear and consistent communication through multiple channels like print, e-mail, SMS and Web

This global leader in consumer finance with more than 118 million satisfied customers, entered into a joint venture with a leading local Indian Bank to provide customized financial services.

Challenges faced:

  • E-mail penetration was very low at 18% of the total subscriber base
  • Scope to increase revenue generated from third party advertisements
  • Most of the messages were through mass marketing offers
  • Multiple channels and multiple applications were being used to send out communications
  • Third party vendor was involved in printing of customer thereby leaving very little scope for sending personalized communication

Solution at work:

  • Customized messages based on the user’s registration on the online portal of the service provider. Display benefits accrued on value added services like cash back, processing fee reversal, bonus reward points on booking Flexipay, website offer (paying bill online), and M-shop offers (paying bills using mobile)
  • Secured communication through e-mail with enhanced password protection, digital signatures, and encryption capabilities
  • Corporate statements to corporate program managers (responsible for payment), which provide a consolidated summary of all the cards issued within a corporate.

Business value delivered:

  • Rise in e-mail penetration from 18% to almost 50%
  • Third party advertisements lead to 300% increase in revenue
  • Eliminated the need to outsource printing activity and introduced continuous color printing on AFP printers that enabled personalization and also reduced costs
  • Enhanced customer experience – the outcome of personalized, clear and consistent communication through multiple channels like print, e-mail, SMS and Web

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Unleash the power of interactive billing and enhance CX

One brand, one voice, and one cohesive digital experience. Consumers today demand more from their utility providers. They desire highly customized experiences as well as assistance in comprehending usage and billing rates that are becoming ever more complex.

As a utility industry, all you need is to go digital. And our Customer Communication Management platform enables you to get the best out of digital transformation by leveraging the power of digital customer engagement. This is how our platform helps your business grow.

Boost engagement

With the help of our platform, statements that are typically boring and difficult to understand are made understandable, resulting in a memorable customer experience.

Elevated CX

Personalized video creates memorable and engaging experiences at every customer journey stage. You can add a human touch to your customer service and prevent billing shock with interactive videos. This creates a rich 1:1 customer experience (CX) and improves understanding of complicated billing components. All of these result in an elevated CX and active customer engagement.

Sustainable Initiative

Energy efficiency and costs are important to consumers. A lack of individualized information prevents many people from implementing new rate plans or energy efficiency initiatives. Take advantage of the chance to digitally contact customers with individualized usage notifications and suggestions for energy-saving measures.

Quicker resolution

Our platform offers comprehensive communication and connects customer service, utility billing, and home services, assisting in the quicker resolution of customer issues and the expansion of value-added services. Your revenue soars, and interaction is now a part of your bills.

With almost three decades of experience developing strategic digital solutions for our clients, we know how to use interactive video to make highly effective digital experiences for the utility sector. To know more, watch the video.