India’s fourth largest private sector bank with a growing and extensive branch banking network of over 1000+ Branches and 1,800 ATMs implements CCM solution built on UniServe™ NXT platform. It is the first bank in India to go on cloud for CCM solution with all its product communications.
The Objective: The bank was looking out for a robust solution for all the Statement requirements (including credit cards) to rationalize and personalize customer communications across all channels imbibing all touch points to bring consistency in their customer engagement and arrest revenue leakage.
The CCM solution built on UniServe™ NXT platform with its robust, user-friendly tools truly empowers business users, while moving to Cloud based solution with Vertical & Horizontal scalability.
The aim was to ensure easy creation and management of templates, seamless archival and retrieval of customer communications and an integrated platform for execution of segment based campaigns, making this application the single source for all customer communications.