The main challenge here was to use the opportunity of customers heightened expectations in terms of control or transaction in customize more content with personalized messages and emails.
Solution at work:
- The Platform simplified existing legacy systems and bridged data silos and empowered the enterprise with an automated process for delivery in communication resulting in world class only channel customer experience.
- The solution helped rationalise and personalise customer communication across all channels.
- It helped in deploying a single platform for design and delivery of multichannel communication across the customer base.
- The solution helped in ease of creation and management of templates and of customer communications.
- Huge savings in maintenance cost
- Enhanced corporate image
- Enhanced multichannel delivery including email web mobile and print
- Great ability to respond to market challenges
- Faster turnaround times
- Instant reports and documents