
March 4, 2025
Digital
A Blueprint to Interaction Experience Management (IXM): A Game-Changer to Transform Customer Engagement
Imagine you receive a bill from your service provider. Instead of a generic, one-size-fits-all PDF, you get an interactive, personalized video explaining your charges, usage trends, and even tailored offers. A chatbot pops up, ready to answer any questions in real time. No more long calls, no more confusing information generated—just seamless, contextual interactions at every touchpoint.