The third-largest insurance company in India and the largest non-bank private-sector life insurer in India implemented the CCM solution built on the UniServe TM NXT platform for consistent communications while offering a single platform to automate customer communications processes, enhancing customer engagement.
The insurance provider faced a significant operational challenge when it continued to use an old system designed for policy printing that provided a subpar customer experience throughout the purchasing process. Inconsistent and fragmented communication, duplication of communication, a longer time-to-market for template design, a lack of personalization, and many others were other notable difficulties.
