Digitalization is the trend that is increasingly gaining momentum. Gartner predicts that by 2020, 90% of organisations will have at least one style of digital business platform. As digital business ecosystems expand with the numbers of people, business and things that can dynamically connect, so does the need for organisations to support and enable these ecosystems. Continue reading 5 Reasons why businesses are shifting to a digital platform
Everybody is a customer, as most of us may have bought something or the other, either for ourselves or for someone else in our lifetime. Depending on what we purchased, for whom we purchased and how we purchased can define us as a B2C or a B2B customer. Continue reading Why focus on B2B Customer Experience?
Last month, I went to the US to attend one of my friend’s wedding. It was one of the memorable wedding ceremonies that I’ve attended so far. But our discussion in not about the wedding today, it’s about how to make an amazing customer onboarding experience.
We all are in a technological bubble of the digital world. It is a connected environment of networking and communications. People love the transition to the digital world from the physical one. This has taken the customer experience to an all new level, and they are hungry for more.
Continue reading Unify All Disjointed Systems for An Enhanced Customer Experience
Defining the Omni-Channel Experience
Your customers are everywhere: in brick-and-mortar stores, sitting at desktop computers at home, in the workplace, or on the go with smartphones and tablets. They connect to your business through personal contact, web sites, and social media. To meet your customer expectations and provide them a superior experience you need a cohesive approach to interact and allow them to communicate easily with you. This is the omni-channel experience that thrives in the digital age and with technology-savvy consumers.
When businesses think about Omni-channel they think about the problem from their point of view – to communicate their message to the customer consistently through multiple channels. Some fail to realize that Omni-channel is not about them, it is about the customer: what they wish to do, which way they want to do it, and how they wish to consume the information and the services the company offers.
Continue reading What about Omni-channel experience is going wrong today? How do we make it right?