With large tech giants like Amazon, Google etc., slowly entering into the banking space with e-payment options like Amazon Pay and Google Pay, customer expectations from banking services are changing. In fact, as per a recent report by Bain & Company, 54% of global respondents would trust a technology company more than a bank with their money. Given this scenario, banks will need to innovate and act fast in order to gain new customers, improve revenues and stay competitive. Continue reading 4 ways digital technology platforms help banks improve customer engagement
E-mail, social media, instant messaging apps, the methods to communicate today are limitless. Technology has simplified the way we communicate with each other. Although there are many positives to this aspect, there are a whole new set of challenges associated with it as well. Continue reading Personalized Communications: Happier customers, Improved Revenues & Competitive Edge!
Digitalization is the trend that is increasingly gaining momentum. Gartner predicts that by 2020, 90% of organisations will have at least one style of digital business platform. As digital business ecosystems expand with the numbers of people, business and things that can dynamically connect, so does the need for organisations to support and enable these ecosystems. Continue reading 5 Reasons why businesses are shifting to a digital platform
Everybody is a customer, as most of us may have bought something or the other, either for ourselves or for someone else in our lifetime. Depending on what we purchased, for whom we purchased and how we purchased can define us as a B2C or a B2B customer. Continue reading Why focus on B2B Customer Experience?
Last month, I went to the US to attend one of my friend’s wedding. It was one of the memorable wedding ceremonies that I’ve attended so far. But our discussion in not about the wedding today, it’s about how to make an amazing customer onboarding experience.