The banking industry has embraced digital transformation like no other. We have a digital landscape where customers are using mobile apps, social channels, connected things, etc. to interact with their banks. The hyper-connected banking customer expects his bank to engage in a more personalized, contextual and real-time basis.
Banking on a digital first strategy
It’s a competitive world and investing in the right digital customer engagement solutions is a win-win for any enterprise. Banks that engage with their customers in more meaningful ways by optimizing multichannel communication process, integrating with virtual assistant, build better brand loyalty thus improve NPS and enable faster ROI.
Even as new regulations like KYC compliance and customer identification become a mandate, banks have moved to a digital-first strategy with ease. With AI powered digital KYC, forward thinking banks have a competitive edge. By adopting a digital-first strategy banks can:
- Improve customer communications
- Enhance their market share with personalized up-sell and cross-sell;
- Improve NPS, reduce customer costs
- And bridge data silos
CCM solution built on UniServe™ NXT platform offers multiple features such as
- Interactive, hyper personalized video statements and welcome kits for improving
- Consolidated CASA, Credit Card, Deposits, Loan, and Over Draft into one statement.
- Interactive HTML statements will be sent as a hyperlink and more