Question 1

What is Customer identity management

Accepted Answer

Customer identity management is an application that manages customer identities across multiple lines of business, eliminating the need for engineering resources to dedicate manpower to the task. It enables organizations to securely capture and manage customer identity and profile data, and control customer access to applications and services

Question 2

Why is Customer identity management important?

Accepted Answer

Customers have the freedom to choose who they do business with, and they're not afraid to go elsewhere if the experience isn't up to their standards. A great customer experience is no longer just nice to have--it's a critical differentiator. Customers also care deeply about security. Data breaches are well-publicized and severely damaging to customer trust. Customer identity management is all about balancing customer experience and security, and being careful not to sacrifice one in pursuit of the other.

Question 3

What are some of the requirements of Customer identity management?

Accepted Answer

Some of the requirements of Customer Identity Management are:
Seamless customer experiences Customer access is grown to include partner applications, IoT, mobile and many other channels. Customer identity management enables simplified access and unified customer profiles so that enterprises can engage their customers with consistent omnichannel experiences and personalized interactions. Security requirements The increased scale and frequency of data breaches has left many enterprises unsure of their ability to protect their most valuable customer data. Customer identity management offers powerful security to reduce the risk of losing revenue, reputation and customer trust. Performance and scalability As the number of customers, applications and services continues to grow, the data collected on each customer is also increasing. In addition, many customer-facing industries like banking, insurance and telecom experience extreme peak customer demand due to seasonality or other reasons. This poses unique scalability challenges that a robust Customer identity management solution can help address.

Question 4

What are some of the benefits of Customer identity management?

Accepted Answer

A well-established platform that provides Customer identity management solutions helps enterprises in the following ways:

All data meets or exceeds relevant regulatory concerns.
A single view of your customer and home ID helps connect related people across lines of business to generate customer loyalty.
Streamline data from multiple applications and devices to help improve customer experience.

Customer Identity Management

GDPR Regulation Compliance

Revenue Improving Efficiency

Connected Customer Experiences

Monetize customer data by leveraging data

Configure UniServe™ NXT to become compliant with GDPR

Save product development costs when managing customer identities

Customer Lifecycle Management transforms the customer journey

Transform your customer experience and equip business agility