The unprecedented disruption of the past two years and the accelerated evolution of Customer Communications Management (CCM) have made successful consumer interaction even more vital to overall business growth. Nevertheless, IT’s desire to cut costs has made it difficult for the Line of Business (LOB) to craft the kind of personalized interactions that consumers increasingly demand. In this paper, authored by Aspire Leaderboard and sponsored by Intense Technologies, we will look at how Low Code software development provides a way for business users to engage customers through unique and interactive communications without incurring additional expense or requiring expanded IT commitment.
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