True customer centricity is about aligning your business processes to better engage and interact with customers.
Ensuring this happens doesn’t mean simply analyzing big data, it means acting on it.
Intense Technologies helps you build agility by establishing a customer-centric approach that not only separates your services from the competition, but builds recognition, retention, and loyalty.
Empower your stakeholders, reach customers in real time, drive positive customer centricity, and increase customer patronage with our platform that is designed to be your system of engagement.
Mobile World Congress 2016 is the world’s largest annual gathering of the mobile and related industry participants. The conference covers latest trends, challenges and growth strategies for the global mobile industry.
Join us at Mobile World Congress 2016 and we’ll show you how to leverage the connected world of IoT to engage your customers in ways that they will love.
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Go beyond insights from big data, act on them to build business agility
We all know that the ability to make quick decisions that will positively impact customer experience is critical in today’s ‘age of the customer’. Having a clear understanding of their demands and interests is crucial if you wish to get their mind share. Most companies have invested in big data technologies to help them derive insights to tailor personalized and context relevant experiences to their customers.
"In a Gartner survey of 437 members, the proportion of companies investing or planning to invest in big data is at 76%, 3 percentage points higher than 2014"
But in a recent research done by the Forrester on customer’s experience index – the company grouped 203 brands into categories ranging from very poor to excellent. The result showed that no brands of UK, Germany, and France achieved excellent scores. Around 12% UK brands were able to receive a good score while 14% Germany brands acquired good score.