Digital Transformation

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Last month, I went to the US to attend one of my friend’s wedding. It was one of the memorable wedding ceremonies that I’ve attended so far. But our discussion in not about the wedding today, it’s about how to make an amazing customer onboarding experience.
Continue reading Customer Onboarding: How To Make A Great First Impression

Madhavi H. C.

Madhavi has more than a decade of experience in working for enterprise software products companies in marketing roles. She is closely associated in research and client interactions to comprehend customer experience challenges and ways of addressing them proactively by re-aligning existing IT infrastructure. Responsible for consistency in brand across multiple channels for Intense Technologies and evolving best practices for delivering Omni-channel customer experience strategies for large telecoms, banks and insurance organizations. She has gained experience on adapting latest technologies like cloud, analytics and business process automation to enhance customer experience in fastest possible ways. She has a degree in marketing from a reputed business school in Hyderabad and has been instrumental in initiating and implementing digital marketing at Intense Technologies. She actively involves in all the marketing activities and is open to try new marketing methods to see Intense as a Fortune 500.

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cohesive

Defining the Omni-Channel Experience

Your customers are everywhere: in brick-and-mortar stores, sitting at desktop computers at home, in the workplace, or on the go with smartphones and tablets. They connect to your business through personal contact, web sites, and social media. To meet your customer expectations and provide them a superior experience you need a cohesive approach to interact and allow them to communicate easily with you. This is the omni-channel experience that thrives in the digital age and with technology-savvy consumers.

When businesses think about Omni-channel they think about the problem from their point of view – to communicate their message to the customer consistently through multiple channels. Some fail to realize that Omni-channel is not about them, it is about the customer: what they wish to do, which way they want to do it, and how they wish to consume the information and the services the company offers.
Continue reading What about Omni-channel experience is going wrong today? How do we make it right?

Eduardo Silva

Eduardo has more than 16 years’ experience in the telecoms and IT industry, shaping next generation technology introduction and transformation. Currently leading Intense Technologies’ European region, he is invested in customers’ success with their digital customer experience to create more focused customer-oriented organizations.

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