Everybody is a customer, as most of us may have bought something or the other, either for ourselves or for someone else in our lifetime. Depending on what we purchased, for whom we purchased and how we purchased can define us as a B2C or a B2B customer. Continue reading Why focus on B2B Customer Experience?
The technological advancements in the past few decades and their swift adoptions have not only revolutionized the business world, but also compelled senior executives to think tactically about how to prepare their organizations in meeting the expectations of digital customers.
Continue reading Can experimentation unlock awesome ways of engaging customers?
We all know that the ability to make quick decisions that will positively impact customer experience is critical in today’s ‘age of the customer’. Having a clear understanding of their demands and interests is crucial if you wish to get their mind share. Most companies have invested in big data technologies to help them derive insights to tailor personalized and context relevant experiences to their customers.
“In a Gartner survey of 437 members, the proportion of companies investing or planning to invest in big data is at 76%, 3 percentage points higher than 2014″