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Using Analytics to Drive Customer Centricity

Much attention and discussion today is focused on “big data” and how it can be used to various advantages by business. Every credit card transaction or online transaction processing function generates data that can provide you with valuable information about your customers. Traditionally businesses obtained information collectively after-the-fact in a batch mode that provided some level of insight to past activities. But competitive markets require business agility that responds quickly to changing customer demographics and the need to interact effectively with the customer. Businesses that commit to a customer-centric culture and strategy will realize competitive advantages in numerous ways including:

Continue reading How Analytics Can Help you Drive Customer Centricity

In10stech

Our enterprise software products are used globally by Fortune 500s for digitalization of customer experience life-cycle, resulting in greater customer-centricity and reduced operational expenses

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How can Business benefit from Analytics-driven Customer Relationships?

Customer analytics have become a critical tool in acquisition and retention of today’s technically-savvy consumers. By combining data from multiple sources related to customer interaction and sales, marketing teams can focus on current and future customers with the most potential for anticipated revenues. Predictive analysis can detect evolving trends that allow executives and marketing to formulate business plans to take advantage of these indicators. There are some basic initial steps that need to be taken to gain this competitive advantage through analytics-driven customer information:

  • Collect customer information related to profile (address, demographics), purchase history, and other interaction with the company.
  • Build a 360 degree view of the customer through transformation of data into real information.
  • Through analytics generate customer insight and ranking based on purchases, payments, etc.

Continue reading Analytics-driven Customer Acquisition, Insights, and Engagement

In10stech

Our enterprise software products are used globally by Fortune 500s for digitalization of customer experience life-cycle, resulting in greater customer-centricity and reduced operational expenses

More Posts - Website

Read more