Big data

go-beyond-insights-from-bigdata

We all know that the ability to make quick decisions that will positively impact customer experience is critical in today’s ‘age of the customer’. Having a clear understanding of their demands and interests is crucial if you wish to get their mind share. Most companies have invested in big data technologies to help them derive insights to tailor personalized and context relevant experiences to their customers.

“In a Gartner survey of 437 members, the proportion of companies investing or planning to invest in big data is at 76%, 3 percentage points higher than 2014″

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Eduardo Silva

Eduardo has more than 16 years’ experience in the telecoms and IT industry, shaping next generation technology introduction and transformation. Currently leading Intense Technologies’ European region, he is invested in customers’ success with their digital customer experience to create more focused customer-oriented organizations.

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The first two waves of internet created companies like Google, Yahoo, Facebook, Twitter etc and gave growth opportunities to established companies like Microsoft, Apple, Samsung, IBM etc. This next wave of internet of things will also give rise to new companies while providing growth opportunities to existing brands

Internet of things connects people, processes, data, and things (devices & systems) to create new revenue streams, stand out of the competition, and deliver better experiences. Devices and systems start communicating with each other in the background to provide enterprises a better insight into the customers, streamline their operations, and offer relevant products, solutions, and services.

Continue reading Customer experience in the world of Internet of Things

In10stech

Our enterprise software products are used globally by Fortune 500s for digitalization of customer experience life-cycle, resulting in greater customer-centricity and reduced operational expenses

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