Everybody is a customer, as most of us may have bought something or the other, either for ourselves or for someone else in our lifetime. Depending on what we purchased, for whom we purchased and how we purchased can define us as a B2C or a B2B customer. Continue reading Why focus on B2B Customer Experience?
Last month, I went to the US to attend one of my friend’s wedding. It was one of the memorable wedding ceremonies that I’ve attended so far. But our discussion in not about the wedding today, it’s about how to make an amazing customer onboarding experience.
We all are in a technological bubble of the digital world. It is a connected environment of networking and communications. People love the transition to the digital world from the physical one. This has taken the customer experience to an all new level, and they are hungry for more.
Continue reading Unify All Disjointed Systems for An Enhanced Customer Experience