NASSCOM did a Face 2 Face session with Jayant to know how Intense got into a niche domain of “Digital Transformation” even before it became the next phase of evolution for organizations. Below is transcript of the interview.
Q: Why did Intense choose to foray the enterprise software product domain? At a time when India’s software industry was focusing on IT services, what made you decide on software products?
A: When we started Intense Technologies, the IT outsourcing /wage arbitrage model had already been well established. However, despite services opportunities available aplenty, the challenge of creating something on our own and the model of ‘build once – sell many’ excited us more. The founding team had left behind promising multi-national careers and it was important for us to build our futures on what excited us most. Also, as first-time entrepreneurs, we may have been naïve in following our instinct than established practice. Nevertheless, we backed ourselves and took the leap of faith and while we have worked to our riches, the journey has certainly been enriching! We sometimes wonder how things would have been had we followed the then conventional wisdom of pursuing services opportunities. I am sure we would have been struggling to pursue a product strategy!
The new digital age is making it imperative for all types of businesses to transform and adopt digital technologies. According to a recent report published by MIT and Capgemini, companies that leveraged digital technologies outperformed their peers and on an average are 26% more profitable than their peers in the industry.